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Livre Mid-Century Ads. 40th Ed. - Taschen
Plongez au cœur de l'âge d’or de la publicité américaine !
Découvrez Mid-Century Ads. 40th Ed. de Taschen, une sélection éclatante d’images iconiques puisées parmi des milliers de publicités parues dans les magazines américains. Ce livre célèbre l’ère de la « Grande Idée », quand le consumérisme des années 1950-1960 explosait et que des campagnes audacieuses, colorées et inventives reflétaient un monde oscillant entre insouciance capitaliste, glamour rétro et culture Mad Men.
Entièrement remasterisées pour une qualité impeccable, ces publicités emblématiques offrent un voyage visuel fascinant au cœur d’une époque qui a façonné l’esthétique moderne.
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DESCRIPTION
Plongez au cœur de l'âge d’or de la publicité américaine !
Découvrez Mid-Century Ads. 40th Ed. de Taschen, une sélection éclatante d’images iconiques puisées parmi des milliers de publicités parues dans les magazines américains. Ce livre célèbre l’ère de la « Grande Idée », quand le consumérisme des années 1950-1960 explosait et que des campagnes audacieuses, colorées et inventives reflétaient un monde oscillant entre insouciance capitaliste, glamour rétro et culture Mad Men.
Entièrement remasterisées pour une qualité impeccable, ces publicités emblématiques offrent un voyage visuel fascinant au cœur d’une époque qui a façonné l’esthétique moderne.
Caractéristiques du Livre Mid-Century Ads. 40th Ed. - Taschen
Auteur: Steven Heller
Edité par: Jim Heimann
Editeur: Taschen
Date de parution: 21/09/2023
Collection: Taschen 40 Th (T40)
Poids: 1,1330kg
Nombre de pages: 512
Format: 15,60 x 21,70 cm
A propos de la marque Taschen :
Taschen est une maison d'édition allemande, fondée en 1980 par Benedikt Taschen à Cologne. Cette maison se spécialise dans les livres d'art, de mode, de photographie, d'architecture et de pop culture.
Son ambition est de publier des livres à des prix bas. Pour ce faire, Taschen édite ses premiers livres avec des textes brefs, en trois langues. Imprimés à plusieurs dizaines de milliers d'exemplaires, Taschen se fait alors une vraie place dans le monde de l'édition.
La maison allemande conquiert aussi sa notoriété en publiant des thèmes boudés par les librairies traditionnelles et de sujets typés comme la photographie érotique ou pornographique, le fétichisme, l'art queer et homosexuel.
Il n'en reste que Taschen est un moteur d'influence dans la BD, la photo, l'art, la peinture, l'art contemporain, le design, la mode, la pub, le cinéma et l'architecture.
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