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The Elements of Brand Design
The Elements of Brand Design est un ouvrage incontournable publié par Taschen qui dévoile les secrets des identités visuelles les plus marquantes de notre époque. À travers plus de 110 études de cas internationales, ce livre analyse les composants essentiels du branding moderne : logos, typographies, palettes de couleurs, packaging, interfaces numériques et systèmes graphiques.
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DESCRIPTION
The Elements of Brand Design est un ouvrage incontournable publié par Taschen qui dévoile les secrets des identités visuelles les plus marquantes de notre époque. À travers plus de 110 études de cas internationales, ce livre analyse les composants essentiels du branding moderne : logos, typographies, palettes de couleurs, packaging, interfaces numériques et systèmes graphiques.
Des marques emblématiques telles que Nike, Netflix, Airbnb ou Burger King y sont décortiquées pour comprendre comment le design contribue à leur succès et à leur reconnaissance mondiale. Une source d'inspiration précieuse pour les designers, marketeurs, entrepreneurs et passionnés de communication visuelle.
À propos des auteurs :
Katharina Sussek et Jens Müller sont des spécialistes reconnus du design graphique et de l'identité de marque. Fondateurs du studio Vista, ils accompagnent depuis de nombreuses années des entreprises et institutions dans la création de systèmes visuels innovants. Jens Müller est également professeur de Corporate Design et auteur de plusieurs ouvrages de référence consacrés à l'histoire du graphisme et du branding.
Caractéristiques :
The Elements of Brand Design
Relié, 24,6 x 37,2 cm
496 pages
Édition: Multilingue (Allemand, Anglais, Français)
A propos de la marque Taschen :
Taschen est une maison d'édition allemande, fondée en 1980 par Benedikt Taschen à Cologne. Cette maison se spécialise dans les livres d'art, de mode, de photographie, d'architecture et de pop culture. Son ambition est de publier des livres à des prix bas. Pour ce faire, Taschen édite ses premiers livres avec des textes brefs, en trois langues. Imprimée à plusieurs dizaines de milliers d'exemplaires, Taschen se fait alors une vraie place dans le monde de l'édition.
La notoriété de Taschen est aussi due à des publications, qui généralement sont ignorées des librairies traditionnelles, comme la photo érotique, la pornographie, l'art queer et homosexuels, ou encore des participations pour des magazines adultes. En donnant de la visibilité à ces thèmes controversés, Taschen est devenu un éditeur influent. Ce qui ne l'empêche pas de proposer des publications pour le grand public, notamment en rééditant des BD, ou en mettant en exergue la photographie d'art, la peinture, l'art contemporain, le design, la mode, l'histoire de la publicité, le cinéma et l'architecture.
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